Live Now. Bank Later.

The US mortgage system turns away its most creditworthy buyers. Plan A acquires your chosen home, locks your purchase price today, and moves you into your dream home within days.

Sunbelt city skyline
$6.6B
Annual addressable market · Five Sunbelt states
Zero
Institutional competitors · $800K–$2M segment
5 States
Georgia · Texas · Florida · North Carolina · Arizona

The US mortgage market fails the buyers who need it least.

Banks demand W-2s. Jumbo rates sit in the mid-to-high 6% range. And millions of high-income earners keep renting — watching the market appreciate while their monthly payments build nothing.

Qualified. Rejected.

Self-employed professionals, international buyers, and newly arrived expats are turned away regardless of net worth — no audited accounts, no salary certificate, no deal. Non-QM exists but in practice requires documentation that rivals a conventional mortgage, at a higher rate and with worse terms.

The Cost of Entry Is Prohibitive

Jumbo rates at 6%+ have made premium homeownership more expensive than at any point in a decade. Add 20% down plus closing costs on an $800K property and the cash required at entry exceeds $185,000 before you set foot inside.

Renters Are Losing Ground

Millions of high-income earners keep renting premium homes — watching property values appreciate while their monthly payments build nothing. Every month of rent is a month the market moves without them.

The system has never been less aligned with today's high-income, mobile professional. Plan A is built to change that.

The Solution

"We're Not a Lender. We're Your Equity Partner."

Plan A acquires the property, holds title throughout the option term, and grants you a registered option to purchase at a pre-agreed price. Move in with a 5–20% option fee, build equity from day one, and exercise your option any time up to 3 years.

01

Lock It

Secure your property and your purchase price today

02

Build It

Every payment builds your equity position

03

Bank It

Three exits — all pre-agreed, all on your terms

County-Recorded Option Price Locked Today Three Exits — On Your Terms
Who It's For

"Made for the buyers the mortgage system ignores."

Four primary archetypes. Each has the financial capacity to own property in the Sunbelt. Each is systematically excluded or underserved by conventional mortgage products.

Michael
Michael, 43
Serial Entrepreneur

2 bank rejections despite $2M+ net worth. Self-employment income haircut pushes him below DTI threshold.

Carlos
Carlos, 48
International Investor

Bogotá-based, frequent Miami visitor. No US credit history. FN/ITIN program demands $240K upfront.

Mia
Mia, 27
Product Manager

Austin startup exec. Same monthly cost as a jumbo — but $100K less upfront and no 30-year Austin commitment.

Jake
Jake, 41
Developer / Renovator

Atlanta fix-and-flip specialist. Plan A Build-Control is 35% cheaper than hard money with 90% effective LTV.

"Recognise yourself?"

Plan A works for any buyer with the financial capacity to own a premium Sunbelt property but without the documentation profile conventional lenders require.