Dubai's first institutional lease-to-own platform. Move in on a registered option — no UAE bank mortgage required.
The UAE mortgage system structurally excludes its most creditworthy customers — and no institutional product has ever filled the gap.
Self-employed. Newly arrived. Non-resident. UAE banks turn them away regardless of net worth — no audited accounts, no salary certificate, no deal.
AED 917B in Dubai transactions in 2025. Only AED 179B financed by mortgages. The gap is not narrowing — it is widening.
DLD has offered a registered lease-to-own pathway since 2006. No one has ever built an institutional, scalable platform on it — until now.
Dubai's most creditworthy buyers are locked out. Plan A is the only institutional product built to serve them.
Plan A acquires the property, registers a DLD lease-to-own agreement in your name, and locks your price today. Move in with a 5–20% option fee, build equity from day one, and exercise your option any time up to 5 years.
Secure your property and price today
Every payment builds your position
Three exits — all on your terms
Four primary archetypes. Each has the financial capacity to own property in Dubai. Each is systematically excluded by conventional mortgage products.
Relocated to Dubai; bank requires 6+ months UAE history before any application.
3 bank rejections despite AED 4M+ net worth. Income haircut of 40%.
Mortgage-eligible but blocked by AED 620,000 down payment and fees barrier.
Mumbai-based; UAE banks decline or cap LTV at 50%. Pays full cash, locking AED 2.7M into one property.
Plan A works for any buyer with the financial capacity to own Dubai property but without the documentation profile UAE banks require.
Four primary customer archetypes. Each has the financial capacity to own or invest in property in Dubai. Each is systematically excluded or underserved by conventional mortgage and investment products.

APAC-to-Dubai relocation · 4-year contract · AED 20K/month housing allowance
James was relocated to Dubai from Singapore in March 2025 on a 4-year contract with a AED 20,000/month housing allowance. His employer covers today's rent — but that money builds nothing for James. He has AED 800,000 in savings and would comfortably service a AED 3M property. He genuinely does not know if his contract will be renewed or if he will want to stay. His bank requires 6+ more months of UAE history before considering a mortgage application.
Plan A Solution: James pays a 10% option fee (AED 300,000). Over 4 years his monthly payments pay down approximately AED 149,000 in principal. The property appreciates ~AED 510,000 at 4% p.a., of which James captures 40% — approximately AED 204,000. His total accumulated position at Year 4 is approximately AED 653,000. If he leaves Dubai, he sells the property into the market — keeping the full appreciation above his locked entry price. If he stays, he exercises into ownership.
Dubai · Self-employed 9 years · AED 1.8M annual turnover
His Situation: Omar runs a successful trading business established in 2015. His personal net worth exceeds AED 4M. Three different banks have declined him — his income "doesn't qualify" despite his turnover, because he can't produce two years of audited accounts from a RERA-approved auditor. His last application was rejected because his income was assessed at AED 480,000 after the 40% haircut.
Plan A Solution: Omar pays a 10% option fee (AED 300,000) and moves in within 30–45 days. Approval is based on option fee commitment and financial capacity — not employment documentation. He keeps AED 2.7M in his business generating returns.


Dubai resident 4 years · AED 520,000 salary · Renting
Her Situation: Priya has lived in Dubai for four years and has no intention of leaving. She is fully eligible for a UAE mortgage and has received pre-approval. The barrier is the down payment. Buying a AED 2.5M apartment requires AED 500,000 upfront plus AED 120,000 in DLD and closing fees. She has AED 300,000 in savings and wants to stop renting now.
Plan A Solution: Priya pays a 10% option fee (AED 250,000) and moves in immediately. Down payment and DLD fees combined would have been AED 620,000 — she would have needed 15–18 more months of saving. She builds equity and captures appreciation now, then exercises into a mortgage when ready.
Mumbai-based · Active Dubai buyer · No UAE banking history · Pays cash
His Situation: Vikram manages family wealth from Mumbai and has bought property in London and Singapore. He has been tracking Dubai for three years and wants to build a meaningful position in the market. UAE banks will not lend to him — no UAE banking history and non-resident status means he is either declined outright or offered 50% LTV, requiring AED 1.5M down per property and a hard cap of one or two investment mortgages in total. He ends up paying full cash. With AED 2.7M available, that means one property, fully illiquid, generating AED 108,000/year in appreciation. He wants to move faster and diversify across communities — but direct purchase locks him into one-at-a-time at maximum outlay.
Plan A Solution: A 15% option fee costs AED 450,000 per position. The same AED 2.7M funds six Plan A positions across AED 18M of Dubai real estate in communities Vikram selects. At 4% annual appreciation and the 15% fee tier (80% client share), that generates approximately AED 576,000/year in appreciation capture — 5× more than one direct cash purchase on the same capital. Each position is independently exercisable, assignable, or exitable. Vikram never visits Dubai to sign — the entire process is completed remotely via DocuSign and international wire transfer.

Plan A works for any buyer with the financial capacity to own Dubai property but without the documentation profile UAE banks require.
Secure your property and your price. Today.
You identify your property. Plan A acquires it. You pay a 5–20% option fee — the entry point that determines your share of future appreciation — and move in within 3–5 business days of pre-approval.
The Dubai Land Department registers a lease-to-own agreement in your name under Dubai Law No. 7 of 2006. You receive a provisional title deed. Your price is locked. Your rights are publicly recorded from day one.
Every payment builds your position.
Monthly payments track a 25-year amortisation schedule on residual property value at an EIBOR-linked rate. Equity credits accumulate in real time and are visible in your client dashboard.
Plan A covers all ownership costs during the term: service charges, building insurance, and maintenance. You pay your single monthly payment. Nothing more.
Three exits. All pre-agreed. All on your terms.
At any point during your 5-year term, you choose your path:
Finance through a UAE bank mortgage, international mortgage, or cash. Plan A can connect you with mortgage partners.
You keep the appreciation gap between your locked entry price and the current market value. You exit with a profit — without ever completing the purchase.
No foreclosure. No credit reporting. No court process. The option fee is the only consideration you leave behind.
No jargon. No small print buried in footnotes. Every important question — answered directly.
No. Plan A's qualification process does not go through UAE bank mortgage criteria. We assess your financial capacity and the property itself — not your UAE employment history, salary certificate, or audited accounts. Self-employed professionals, non-residents, and newly arrived expats are all eligible.
The option fee is non-refundable in all scenarios. It is the consideration for locking your purchase price for up to 5 years, securing your registered option rights, and guaranteeing all three exit paths.
If you exercise and complete the purchase, the option fee is credited toward your purchase price — it is applied, not returned. If you sell your option, you exit with the appreciation gap above your locked entry price; the option fee is not separately returned. If you walk away, you leave the option fee behind and exit clean — no debt, no credit impact, no court process.
The higher your option fee, the greater your share of any appreciation at exercise. A 5% fee gives you 0% of appreciation — your entry is secured but appreciation at exercise goes entirely to Plan A. A 10% fee gives you 40%. A 15% fee gives you 80%. A 20% fee locks your original purchase price — 100% of any appreciation is yours. All tiers are agreed and fixed before you move in. Your locked purchase price does not change regardless of what the market does.
Yes. All Plan A agreements are registered with the Dubai Land Department under Dubai Law No. 7 of 2006. You receive a provisional title deed at signing. Your option rights are publicly recorded in DLD's system — they cannot be challenged, transferred, or removed without your consent.
Plan A operates exclusively on secondary ready-market properties in Dubai and Abu Dhabi in the AED 2M–8M range. The property must be ready for immediate occupation — off-plan and developer stock are not eligible. Plan A covers all property types: apartments, townhouses, and villas across approved communities.
Your single monthly payment covers the finance component (tracking a 25-year mortgage amortisation on residual property value at an EIBOR-linked rate) plus all ownership costs — service charges, building insurance, and maintenance.
Yes. Non-residents and international buyers can complete the entire process remotely. You do not need to be physically present in Dubai to sign or to make your option fee payment. Overseas investors are among our primary target segments.
You have three options. You can sell your registered option to a new buyer and keep the appreciation between your entry price and the current market value. Or you can walk away cleanly — returning the property with no credit impact, no foreclosure process, and no court involvement. Or you could use all of your accumulated equity towards the purchase. All paths are pre-agreed in your contract before you move in.
For a non-resident paying AED 3M in full cash, the opportunity cost at 7% annual return is approximately AED 17,500/month on locked capital. With Plan A, the same buyer commits AED 450,000 (15% option fee), keeps AED 2.55M invested, and earns approximately AED 14,875/month on freed capital. The net effective cost of the Plan A arrangement is approximately AED 6,800/month — less than half the cost of a full cash purchase on an economic basis, with six times the property exposure.
The UAE Golden Visa (10-year residency) requires property ownership of AED 2M or more. Under a Plan A arrangement, Plan A holds the title during the option term — you hold a registered option right. Golden Visa eligibility is achieved when you exercise your option and complete the title transfer. Plan A accelerates your path to Golden Visa eligibility by enabling you to enter the premium property market immediately, with a clear and pre-agreed exercise pathway.
Business plan, financial model, DLD legal framework overview, and founder availability for a call — available on request to qualified investors.
$3B+ distressed mortgage portfolios managed. World Bank advisor on housing finance and rent-to-own strategies. Deep ABS, securitisation, and capital markets expertise.
MD Risk Management at AIG ($400BN portfolio). Senior Capital Risk at Revolut Bank. Structured products, CMBS, RMBS, global real estate credit.
20 years product leadership. VP Product at The Venture City. Built ayoba to 10M+ MAU across 23 countries. Founder, Hack Your Loan.
Business plan, financial model, and founder availability for a call. All materials shared under NDA.
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